What is the importance of online marketing to promote your blog?

What is the importance of online marketing to promote your blog?


Blogs are websites with content management systems that allow visitors to the site to add content. They are forums for organizations and individuals to exchange ideas and communicate with their partners, customers, employees, etc. You can create pages relevant for your business, post articles on different subjects, and offer a platform for others to write their comments or opinions on that post.The journey of blog promotion is never ending.

Online marketing , also known as web marketing or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. online marketing marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under online marketing.


 Importance of online marketing;

• A cost effective form of advertising.
• Advertise worldwide instead of just locally.
• Social media and company websites are effective forms of online  marketing.

 Most established companies are vying for online space and seeking to adopt web marketing strategies to increase traffic to their company's homepage. Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business.

If your organization already has a solid presence on Twitter, Facebook or other social media channel, leverage your followers or fans to promote your new blog.

For example, when a new post goes live, create a short tweet with a link back to the post – and provide the link on your Facebook fan page.

 

A few tips to keep in mind:

• Whenever possible, include the blog name in tweets and other social media messages.
• Auto-feed new posts to your social media accounts with tools like FeedBurner. But if you choose this option, make sure your headlines are as compelling as possible for social media.
• Maximize promotional efforts by asking employees to add the blog URL to their signatures and personal social media accounts. Employees can also re-tweet posts that they find interesting.
•  Create a Quality Content for your blog.
•   Create a quality headline
• Use link shortening services before inserting your link
•  Observe proper timing
• .Find topics that has relevance to your blog

                                       




Regards,
amrita Kumari ( BBA, MBA)
Junior HR Executive
www.AeroSoftCorp.com
www.AeroSoft.in
www.AeroSoft.co.in
www.AeroSoftseo.com
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