What is the importance of Domain in SEO?

What is the importance of Domain in SEO?

Google factors in over 200 items into each search ranking and the domain name is only one of the factors. But how much does it affect the search engine results? Selecting an appropriate domain name takes a great deal of thought and future planning.
Experienced and successful SEOs use different SEO techniques to achieve top search engine ranking. These SEO techniques include both off page optimization and on page optimization techniques. On page optimization techniques include optimizing web page elements like Meta tags. Alt tags, page headings, keyword density etc. where as off page optimization techniques comprise of increasing the link popularity by web site submissions, link building and other link popularity techniques.



                                 
                                




It’s important that you remember that there are other things to consider when selecting a domain name above and beyond any impact on SEO.
 Here are some key questions to ask yourself when selecting a domain name:

• Is it recognizable and memorable?
• Does it help brand my business and give customers an association to who we are?
• Is it limiting in any ways (geographically, future product/industry extension, etc.)?
• Is it short, easily spelled and pronounced?

 The points behind this question include:

• well-established sites have old domain names, so by reverse logic  an old domain should mean that the site is well established;
• spammers register and drop domains quickly, thus logically spamming sites usually have newly registered domain names.

In a recent “White Board Friday” for PRO SEOmoz members, Rand of SEOMoz made an extremely good point that should be taken into consideration when selecting a domain. Using an exact match domain makes it very hard to build any type of branding for your business. There’s no brand recognition with a generic, exact match domain name and thus it’s difficult for customer’s to put your website and brand together. 

                              

Regards,
amrita Kumari ( BBA, MBA)
Junior HR Executive
www.AeroSoftCorp.com
www.AeroSoft.in
www.AeroSoft.co.in
www.AeroSoftseo.com
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