What is logo?

What is logo?
A logo is a graphic mark used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).Logo was created in 1967 for educational use, more so for constructivist teaching, by Daniel G. Bobrow, Wally Feurzeig, Seymour Papert and Cynthia Solomon.

 The name logo is derived from the Greek logos meaning word, emphasising the contrast between itself and other existing programming languages that processed. A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by
 which the organization can easily be recognized, also called logotype.
 Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes.

 For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.

 There are some general types of logos: Iconic Logo - Some kind of graphical element related to the business field or just an abstract image, for example: Nike, AOL, Micheline. Logotype - Logo based only on the company name. A unique font, or unique layout style can make a great logo, for example: Sony, Coca-Cola , IBM.

Now the most important part is to get the concept for a logo. It is almost the same process as selecting the name. You have to determine what your logo should say about your company. There are many different ways to represent a company.
•You may come up with an image related to a business like a house for a real estate company, or a car for a car dealership
•You could use just an abstract image representing the company`s philosophy. For example some kind of blocky image would suit a stable trustful company or even just a pyramid.


Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles.



Regards,
amrita Kumari ( BBA, MBA)
Junior HR Executive
www.AeroSoftCorp.com
www.AeroSoft.in
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www.AeroSoftseo.com
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