Explain the importance of Press Release?

Explain the importance of Press Release?



A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.

A press statement is information supplied to reporters. This is an official announcement or account of a news story that is specially prepared and issued to newspapers and other news media for them to make known to the public.Written, audio taped, or video taped matter about a book, event, person, or program, presented by its promoters or principals to the media for editorial comment and free coverage. Also called media release or news release.

An announcement distributed to members of the press in order to supplement or replace an oral presentation
Press releases—also known as news releases—are brief, printed statements that outline the major facts of a news story in journalistic style. As part of its overall public relations effort, a small business may need to prepare press releases in order to disseminate new information about its products, services, operations, or other activities. A steady flow of news helps to make a small business more visible to the public and creates favorable interest in its activities.

he common press release has undergone several significant changes in recent years as the Internet has revolutionized the way news is delivered. The wide availability of online information allows average investors to receive business news at the same time as analysts and news services. While some investors have been able to use this instantaneous information to their advantage, it has also opened the door for some dubious practices. For example, many companies have been victimized by fake press releases issued by disgruntled former employees, unscrupulous investors, or competitors. Such "news" is usually intended to cause harm to the targeted company by convincing investors to sell its stock.

News that is sent out or released by the company making the news. If it's an earnings press release, the release will discuss the company's financial results for the recently completed quarter and may provide comments from management. Press releases often list valuable contact information that can assist investors in their research, such as the company's web address, and contact and address information.


The benefits of press release distribution are numerous. Here are 7 of them.
1.     All businesses can benefit from press release distribution.
2.     Press release distribution is fairly inexpensive.
3.     You can boost your company’s visibility
4.     Press releases can establish you as an industry expert
5.     Good press releases can spread far and wide.

Regards,
amrita Kumari ( BBA, MBA)
Junior HR Executive
www.AeroSoftCorp.com
www.AeroSoft.in
www.AeroSoft.co.in
www.AeroSoftseo.com
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