Friday 7 December 2012

Describe all techniques you have learned for promoting a business through online marketing?














Describe all techniques you have learned for promoting a business through online marketing?


Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope[citation needed] because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

When Internet Marketing includes designing the company's website, social media sites, mobile and other interactive media for specific [business] goals, the terms Digital Marketing is then used because it helps the company position itself not only on the Internet but on Digital Media or the Digital World.



Launching a business online can be quite intimidating to any small business owner. Fortunately, any business can benefit from search engine optimization (SEO), which can make a small investment go a long way, as well as making sure that local buyers find their websites. Therefore, local SEO is an obvious choice to promote and market your business on the Web.

As business competition nowadays is becoming fierce and deadly, it is not only necessary, but mandatory to have a working website if you want your business to survive online.

Unfortunately, however, having a working Website – no matter how loaded it is with keywords – is only half of the battle.

The ultimate pathway to success is a combination of online and offline advertising techniques where you are able to showcase your services or products in a wider and real market.

Internet marketing initiatives for the same company are usually tied together in the company's Internet (or Digital) Stategy, which is design specifically for each client based on its business needs and goals,
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.


While there are many other smart posts about creating compelling infographics to attract attention, links and traffic, the information on promoting that type of content seems a bit light. If you’ve invested in creating great infographic content and need advice on how to promote, here are a few ideas:

1. Involve credible sources in the data collection and then encourage those sources to help you promote the resulting graphic.

2. Create a blog post for the infographic and support promotion through the blog’s social channels (Facebook, Twitter, Email, social news & bookmarking sites)

3. Segment the infographic into screen shots which can be used in blog posts and shared on image hosting sites like Flickr or Pinterest with links back to the main page hosting the full infographic. A week or two after publishing and promoting the infographic, upload the full image and unique description to Flickr with a link back to the original web page.

4. Schedule tweets of specific data points mentioned in the infographic over time with a link back to the full infographic. 10 data points/statistics = 10 tweets. A similar, but more conservative approach can work with Facebook as well.

5. Submit the infographic to aggregators and directories. Here is a short list:

http://dailyinfographic.com/
http://www.coolinfographics.com/
http://www.infographicsshowcase.com/
http://submitinfographics.com/
http://www.infographicsarchive.com/
http://www.visual.ly/
http://infographicjournal.com/





Regards,
amrita Kumari ( BBA, MBA)
Junior HR Executive
www.AeroSoftCorp.com
www.AeroSoft.in
www.AeroSoft.co.in
www.AeroSoftseo.com
On Line Assistence    :
Gtalk                          :   amrita.aerosoft@gmail.com
Y! Messenger                   :   amrita.aerosoft@yahoo.com
Rediff Bol                     :   amrita.aerosoft@rediffmail.com
MSN                            :   amrita.aerosoft@hotmail.com

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