Customer Satisfaction

Customer Satisfaction

The degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers.
Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation.” But that seems off when you look at the separate definitions of the two words that comprise the term.Customer satisfaction is the act of just doing enough to be acceptable to a customer. It is simply meeting basic expectations.

Customer
1. a person who purchases goods or services from another;buyer; patron.
2. Informal . a person one has to deal with: a tough customer;a cool customer.

Satisfaction
1. an act of satisfying; fulfillment; gratification.
2. the cause or means of being satisfied.
3. confident acceptance of something as satisfactory,dependable, true, etc.
4. the opportunity to redress or right a wrong, as by a duel.

“Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation.” But that seems off when you look at the separate definitions of the two words that comprise the term.

The level of satisfaction a customer has with a company has profound effects.  Studies have found that the level of customer’s satisfaction has a positive effect on profitability:

Importance
A totally satisfied customer contributes 2.6 times as much revenue to a company as a somewhat satisfied customer.A totally satisfied customer contributes 17 times as much revenue as a somewhat dissatisfied customer.A totally dissatisfied customer decreases revenue at a rate equal to 18 times what a totally satisfied customer contributes to a company.customer satisfaction does not guarantee the repurchase from a company but it does play a very important role in achieving customer loyalty.  Conducting customer satisfaction research will provide your company with the necessary insight it needs to make informed decisions in order to retain and increase your customer base and improve customer relationships.

Regards,
amrita Kumari ( BBA, MBA)
Junior HR Executive
www.AeroSoftCorp.com
www.AeroSoft.in
www.AeroSoft.co.in
www.AeroSoftseo.com
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