What is Press release?

What is Press release?

A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.The use of press releases is common in the field of public relations (PR). Typically, the aim is to attract favorable media attention to the PR professional's client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with an information subsidy containing the basics needed to develop a news story.

 Press releases can announce a range of news items, such as scheduled events, personal promotions, awards, new products and services, sales and other financial data, accomplishments, etc. They are often used in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.A press release is a written communication that purports to report on an event, circumstance or occurrence by a third party, and is provided to the news media for the purpose of promotion.

A press release, on the other hand, is designed to be sent to journalists and or media outlets (newspapers, magazines, broadcasters, etc.) in order to encourage them (the reporter or actual media outlet) to develop news articles on the subject. A press release is generally biased toward the objectives of the press release’s author and is most often viewed as raw materials by the media when creating news content.Press releases are most effective when they are under 500 words, generally two to three paragraphs, preceded by a clear and attention grabbing headline.

Elements
Some of these common structural elements include:
Headline — used to grab the attention of journalists and briefly summarize the news.
Dateline — contains the release date and usually the originating city of the press release. If the date listed is after the date that the information was actually sent to the media, then the sender is requesting a news embargo, which journalists are under no obligation to honor.
Introduction — first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
Body — further explanation, statistics, background, or other details relevant to the news.
Boilerplate — generally a short "about" section, providing independent background on the issuing company, organization, or individual.
Close — in North America, traditionally the symbol "-30-" appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended. A more modern equivalent has been the "###" symbol. In other countries, other means of indicating the end of the release may be used, such as the text "ends".

A press release or a news release is a written announcement directed at members of the news media about something claimed as having news value. This encourages the journalists to write a news article on the subject giving you a lot more exposure for free. Press releases can announce a range of business news such as: scheduled events, awards, accomplishments, new products, new services, executive promotions, sales and other financial data, etc.

A press release is a communication that is sent to news media to be distributed among the masses. The press release can be in written, audio or video format depending on the medium of the news providers. Press releases are considered as a major source of news information all over the world. They are the most commonly used public relations tool now days. Press releases can be of many types depending on what it is covering.  It can be used to help change public opinion or to build awareness.  It can also be used to gain support for nonprofit organizations.


Regards,
amrita Kumari ( BBA, MBA)
Junior HR Executive
www.AeroSoftCorp.com
www.AeroSoft.in
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www.AeroSoftseo.com
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