Importance of logo?

Importance of logo?

Logo is the identifying element of the brand for a company, business, product or economic entity, designed to create immediate recognition by the viewer. Individuality and the uniqueness of a logo are necessary to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public.A logo is an important element . It serves as a symbol or an icon that represents what the company does. Logos may seem to be just a simple visual tool used by a company, but they can actually do a lot.

                                   

                                

 Where to use a Logo
• Logos should appear in the company website’s header or footer.
• They may also be placed on clients’ websites.
• Company letterheads, envelopes and invoices should never fail to have the logo.

Components of a Logo
There are basically three components of a logo. They should represent a clear and recognizable symbol of the company. Customers should see what the company is and what it does with just a quick look.

• Wordmarks:

        Wordmarks are simply just the name of the company. Nike, Coke and KFC are all wordmarks.

• Pictograms:

  Icons or avatars are actual symbols of the company. They have high visual appeal that leaves a long-                                lasting impression.

• Taglines or slogans:

Short descriptions of the product or the company. They envelope the essence of what the company offers. Taglines and slogans include things like KFC’s “Finger lickin’ good” and Nike’s “Just do it.”

Logo symbolizes the company and provides an image nothing else can provide. It is one of the many important yet missed elements for many businesses. Either the company doesn’t have one or it isn’t good enough. Logos promote awareness of the company’s existence and attract potential customers.

 An effective logo is (in no particular order):

• Simple
• Memorable
• Timeless
• Versatile
• Appropriate

                              

Regards,
amrita Kumari ( BBA, MBA)
Junior HR Executive
www.AeroSoftCorp.com
www.AeroSoft.in
www.AeroSoft.co.in
www.AeroSoftseo.com
On Line Assistence    :
Gtalk                          :   amrita.aerosoft@gmail.com
Y! Messenger                   :   amrita.aerosoft@yahoo.com
Rediff Bol                     :   amrita.aerosoft@rediffmail.com
MSN                            :   amrita.aerosoft@hotmail.com