Amrita Kumari

Friday, 7 December 2012

Describe all techniques you have learned for promoting a business through online marketing?

Describe all techniques you have learned for promoting a business through online marketing?

Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. Internet marketing is considered to be broad in scope[citation needed] because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing.

When Internet Marketing includes designing the company's website, social media sites, mobile and other interactive media for specific [business] goals, the terms Digital Marketing is then used because it helps the company position itself not only on the Internet but on Digital Media or the Digital World.

Launching a business online can be quite intimidating to any small business owner. Fortunately, any business can benefit from search engine optimization (SEO), which can make a small investment go a long way, as well as making sure that local buyers find their websites. Therefore, local SEO is an obvious choice to promote and market your business on the Web.

As business competition nowadays is becoming fierce and deadly, it is not only necessary, but mandatory to have a working website if you want your business to survive online.

Unfortunately, however, having a working Website – no matter how loaded it is with keywords – is only half of the battle.

The ultimate pathway to success is a combination of online and offline advertising techniques where you are able to showcase your services or products in a wider and real market.

Internet marketing initiatives for the same company are usually tied together in the company's Internet (or Digital) Stategy, which is design specifically for each client based on its business needs and goals,
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.

While there are many other smart posts about creating compelling infographics to attract attention, links and traffic, the information on promoting that type of content seems a bit light. If you’ve invested in creating great infographic content and need advice on how to promote, here are a few ideas:

1. Involve credible sources in the data collection and then encourage those sources to help you promote the resulting graphic.

2. Create a blog post for the infographic and support promotion through the blog’s social channels (Facebook, Twitter, Email, social news & bookmarking sites)

3. Segment the infographic into screen shots which can be used in blog posts and shared on image hosting sites like Flickr or Pinterest with links back to the main page hosting the full infographic. A week or two after publishing and promoting the infographic, upload the full image and unique description to Flickr with a link back to the original web page.

4. Schedule tweets of specific data points mentioned in the infographic over time with a link back to the full infographic. 10 data points/statistics = 10 tweets. A similar, but more conservative approach can work with Facebook as well.

5. Submit the infographic to aggregators and directories. Here is a short list:

http://dailyinfographic.com/
http://www.coolinfographics.com/
http://www.infographicsshowcase.com/
http://submitinfographics.com/
http://www.infographicsarchive.com/
http://www.visual.ly/
http://infographicjournal.com/

Regards,
amrita Kumari ( BBA, MBA)
Junior HR Executive
www.AeroSoftCorp.com
www.AeroSoft.in
www.AeroSoft.co.in
www.AeroSoftseo.com
On Line Assistence    :
Gtalk                          :   amrita.aerosoft@gmail.com
Y! Messenger                   :   amrita.aerosoft@yahoo.com
Rediff Bol                     :   amrita.aerosoft@rediffmail.com
MSN                            :   amrita.aerosoft@hotmail.com

Explain the importance of Press Release?

Explain the importance of Press Release?

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, or television networks.

A press statement is information supplied to reporters. This is an official announcement or account of a news story that is specially prepared and issued to newspapers and other news media for them to make known to the public.Written, audio taped, or video taped matter about a book, event, person, or program, presented by its promoters or principals to the media for editorial comment and free coverage. Also called media release or news release.

An announcement distributed to members of the press in order to supplement or replace an oral presentation
Press releases—also known as news releases—are brief, printed statements that outline the major facts of a news story in journalistic style. As part of its overall public relations effort, a small business may need to prepare press releases in order to disseminate new information about its products, services, operations, or other activities. A steady flow of news helps to make a small business more visible to the public and creates favorable interest in its activities.

he common press release has undergone several significant changes in recent years as the Internet has revolutionized the way news is delivered. The wide availability of online information allows average investors to receive business news at the same time as analysts and news services. While some investors have been able to use this instantaneous information to their advantage, it has also opened the door for some dubious practices. For example, many companies have been victimized by fake press releases issued by disgruntled former employees, unscrupulous investors, or competitors. Such "news" is usually intended to cause harm to the targeted company by convincing investors to sell its stock.

News that is sent out or released by the company making the news. If it's an earnings press release, the release will discuss the company's financial results for the recently completed quarter and may provide comments from management. Press releases often list valuable contact information that can assist investors in their research, such as the company's web address, and contact and address information.

The benefits of press release distribution are numerous. Here are 7 of them.
1. All businesses can benefit from press release distribution.
2. Press release distribution is fairly inexpensive.
3. You can boost your company’s visibility
4. Press releases can establish you as an industry expert
5. Good press releases can spread far and wide.

How does Ad Postings and Job Postings help to make profit in a business?

How does Ad Postings and Job Postings help to make profit in a business?

Ad Posting program is one of the most easiest & instant income program launched by, Univads Info Service Jubileehills, Hyderabad,Andhrapradesh. The main motive of launching Ad Posting is making wide spread of all Univads Info Services, Home Jobs in India through the medium of Internet.

How To Post An Ad ?
The following are the easy procedure to post an Ad online (Register Sites)
1) The first step to post an ad is to enter a free classified Web site.
2) After then the web page opens and the option Register should be clicked.
3) On clicking the option Register a form appears on the screen asking for the details of the Registration.
4) On registering successfully a confirmation link would be sent to the email which is mentioned during the registration.
5) Clicking on the confirmation link would verify the registration and then the Ad could be posted.
6) After then the option Post ad/Add ad/post classified should be clicked.
7) On clicking the option Post Ad a form appears on the screen asking for the details of the Ads.
8) Then simply copy and paste the asking details from the form provided by our company in the form provided by the Website and then click on the Post Ad.
9) Once the Ad is successfully posted an email containing a verification link would be sent to the registered email.

Ad posting means if you have any product or service and you want people to look at the product or service you are selling, buy them if they like, then you need to post advertisement by different means. Different means here means it can be online ad posting or physical ad posting (banners). You would have banner posting during elections in your country elections at local or national level.

This is a easy means of entry the form in different Company's offered by various search engines and it requires no extraordinary skills. But one has to follow certain sets of rules and it has to be logical i.e. you cant afford to ignore the step-wise methods.

Finding the right job to suit your needs, talents and abilities can be a very intense and extensive process. Job hunters must often pass through many employment hurdles before they can get employed. Finding the right person to fill a job opening can be equally difficult for an employer. One of the methods used to bring both together is a job posting.

There are many places where you can post a job online but there is not much advice on job posting online for you, the employer or recruiter.

Most recruiters use job postings as a means to an end. They use them as extra hands when they have a full desk, to develop pipelines or for brand representation/perpetuation. Whether you’re posting jobs for any or all of these reasons, it is important to recognize the impact (or lack thereof) that job postings can create.

Explain the importance of Book Marking?

Explain the importance of Book Marking?

A collection of direct links to predefined web pages which is stored in your web browser. Bookmarks can be created and managed by the user themselves. Most browsers come packaged with several existing bookmarks. The term bookmark is used in browsers such as Firefox, Netscape, and Safari.

It means:
1. Internet browser feature that allows a user to go back to a previously visited website by clicking on the saved link - without retyping the site's address. Called also favorites.
2. Feature of some programs that allows insertion of a placeholder to re-access a particular place or point without scrolling through the entire document.

A strip of material, as of ribbon or leather, or a metal clamp, that is placed between the pages of a book to mark the reader's place. Bookmasters is one of the largest integrated service providers in the publishing industry. Over the last four decades, we have led initiatives in the composition, printing, and distribution of content, including print books and eBooks. With Bookmasters as a strategic partner, publishers and authors gain access to know-how, technology, and relationships that enhance success.

The long piece of printed cardstock that you get with your purchase at a bookstore is an example of a bookmark.Bookmark means a shortcut to a previously viewed website.

A Bookmark is a thin marker, commonly made of card, leatherette or fabric, used to keep the reader's place in a book and to enable the reader to return to it with ease. Other frequently used materials for bookmarks are leather, metals like silver and brass, silk, wood and cord. Many bookmarks can be clipped on a page with the aid of a page-flap.

Explain the importance of online marketing for HRs?

In today’s digital age, things move fast. New models of communication establish themselves quickly and new categories of brand and consumer engagement continuously emerge. Defining the means for communicating with and engaging with customers is by no means static whether you’re trying to reach cosmopolitan buyers in London or tourists of a sleepy village on a tropical island.

Marketing evolves with consumer preferences, technologies and society. A specific definition of marketing is no more static than marketing itself.

Explain the importance of online marketing for HRs?

The marketing field offers so much to people who are organized and creative. If you can determine the right ways to promote something and get it in the hands of those who will use it, you’ve got a solid skill.When you enter this arena, you can do a number of things related to promoting products and services.

You can conduct competitive analyses to determine the right distribution channels for marketing and do work in the channel development arena. Many large companies use marketing managers to oversee their overall promotional strategy, which can also include advertising and public relations.

In this section, we introduce the marketing concept, and then consider its relationship to more
recent concepts such as Internet marketing, e-commerce and e-business.The word marketing has two distinct meanings in modern management practice.

Importance of Internet Marketing

The most valuable importance of internet marketing is its reach ability of internet around the globe and its mass appeal. No other traditional media such as print and broadcasting can reach that number of population and if does that, it can`t attain that pace of reach.
Internet marketing`s importance include flexibility, measurability and affordability.
Internet marketing has enabled organizations to easily imprint their marketing options and quickly change their tactics and cost allocations towards a valuable marketing strategy.
Through Internet marketing, targeting is possible with accuracy and efficiency. It gives you options to target customers with various available choices mainly depending upon their demographic, age, interests, needs, etc.

Thursday, 6 December 2012

Leadership

Leadership

Good leaders are made not born. If you have the desire and willpower, you can become an effective leader. Good leaders develop through a never ending process of self-study, education, training, and experience .

To inspire your workers into higher levels of teamwork, there are certain things you must be, know, and, do. These do not come naturally, but are acquired through continual work and study. Good leaders are continually working and studying to improve their leadership skills; they are not resting on their laurels.
Leaders carry out this process by applying their leadership knowledge and skills. This is called Process Leadership . However, we know that we have traits that can influence our actions. This is called Trait Leadership, in that it was once common to believe that leaders were born rather than made.

The Process of Great Leadership
The road to great leadership that is common to successful leaders:

Challenge the process - First, find a process that you believe needs to be improved the most.
Inspire a shared vision - Next, share your vision in words that can be understood by your followers.
Enable others to act - Give them the tools and methods to solve the problem.
Model the way - When the process gets tough, get your hands dirty. A boss tells others what to do, a leader shows that it can be done.
Encourage the heart - Share the glory with your followers' hearts, while keeping the pains within your own.

Peter Drucker famously stated that "management is doing things right; leadership is doing the right things." Great leaders possess dazzling social intelligence, a zest for change, and above all, vision that allows them to set their sights on the "things" that truly merit attention. Not a bad skill set for the rest of us, either.
Leadership has been described as “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task".[1] Other in-depth definitions of leadership have also emerged.

What is Controlling?

What is Controlling?

Controlling is one of the managerial functions like planning, organizing, staffing and directing. It is an important function because it helps to check the errors and to take the corrective action so that deviation from standards are minimized and stated goals of the organization are achieved in a desired manner.

According to modern concepts, control is a foreseeing action whereas earlier concept of control was used only when errors were detected. Control in management means setting standards, measuring actual performance and taking corrective action. Thus, control comprises these three main activities.

Control of an undertaking consists of seeing that everything is being carried out in accordance with the plan which has been adopted, the orders which have been given, and the principles which have been laid down. Its object is to point out mistakes in order that they may be rectified and prevented from recurring.
Management control can be defined as a systematic effort by business management to compare performance to predetermined standards, plans, or objectives in order to determine whether performance is in line with these standards and presumably in order to take any remedial action required to see that human and other corporate resources are being used in the most effective and efficient way possible in achieving corporate objectives

Characteristics of Control

Control is a continuous process
Control is a management process
Control is embedded in each level of organizational hierarchy
Control is forward looking
Control is closely linked with planning
Control is a tool for achieving organizational activities
Control is an end process

The elements of control
The four basic elements in a control system —
(1) the characteristic or condition to be controlled
(2) the sensor
(3) the comparator
(4) the activator